2 specialisations: Global Marketing* or International Hospitality & Tourism Management
*The BA (Hons) Global Marketing can be taken alongside a second French Bachelor in Business Development and Management, giving students the opportunity to obtain a double degree. The French Bachelor requires an apprenticeship contract.
A partnership agreement between the prestigious Coventry University (UK) and RenaSup (the National Network for private higher education in France) allows the ESBS Campus in Perpignan to host students in full English immersion. Our students follow the same programmes as students on the British campus and obtain an official British degree equivalent to the French license (180 ECTS). Thereafter students can apply for a Master’s degree worldwide.
Over 10 years, our alumni have established successful careers around the world: South Korea, Russia, Austria, Denmark, Germany, Belgium, Canada, Ireland, Hungary, UK...
A glimpse at our modules from 2021-2022 (content and format is updated each year): 7 modules
If you have an interest in marketing and its component disciplines such as advertising, branding, sales management and marketing research, then this course is for you.
This course provides students with a foundation in business and management in this sector, exploring the impact of tourism and tourism activities in a range of international contexts.